Small Guide About Email Marketing
Businesses that aren’t using email marketing are missing out on one of the best ways to reach consumers.
Instead of concentrating on direct marketing, as most businesses have traditionally done, many are now focusing their efforts on email campaigns. A study from email marketing provider iContact revealed that small and midsize businesses are now dedicating the largest share of their marketing budgets to email campaigns.
Whether it’s to share company news, highlight products and services, or entice consumers with promotions, businesses are finding a wide variety of uses for email marketing.
They’re also seeing a lot of benefits in its use. Email marketing campaigns are cost-effective and easy to create.
What is email marketing?
Email marketing is essentially the online version of direct mail. Instead of sending fliers and coupons to a customer’s home, email marketing can send those same items digitally to a customer’s inbox.
As with other forms of marketing, businesses owners can use email marketing in a variety of ways, from building brand loyalty and finding new customers to encouraging customer loyalty and repeat business. Because there are many different strategies and ways for email marketing to be used, every type of business — business-to-business or business-to-consumer — can find a way to include it in their overall marketing plan.
Types of email marketing:
There are many ways for businesses to use email marketing. Options include the following:
- Newsletters: These are a quick way to keep your customers informed on any business news or upcoming promotions. Newsletters are sent on a recurring basis, such as every week or every month.
- Promotional campaigns: These can be used to let customers know about upcoming sales. They can be sent in the days leading up to the sale, as well during the sale, as a reminder for customers.
- Invitation emails: These keep clients up-to-date on upcoming special events. Invitation emails can be sent weeks or days before an event occurs as a way to encourage a customer to attend.
- Catalog emails: These are sent out to highlight a specific product or service. The entire email is focused on that single item.
- Lead-nurturing emails: These are designed to keep your brand top-of-mind for a prospective client. They are sent out regularly until a potential customer is converted into a paying customers.
- Survey emails: These are sent as a way to learn more about your customers’ needs and wants.
- Transactional emails: These are sent after a purchase is made, as a way to confirm the transaction and thank the customer.
Email marketing offers businesses several advantages over other types of marketing strategies. Cost is a key differentiator, as email marketing doesn’t require any printing or mailing fees. Just like any other email. In addition, they can also be designed and sent in mere days, as opposed to direct mail, which can take weeks or months to plan and execute. Email marketing also provides businesses with greater options.
What is an email marketing service?
An email marketing service provides all of the software and tools needed to create and execute email marketing campaigns. Specifically, they provide users with templates to design and create all types of email marketing campaigns. The design tools are created. The services also provide the tools needed to send out a large number of emails at one time.