Responsive web design allows a website to adapt to and provide an optimal experience on any device it’s being accessed from. This means that your website should look and function flawlessly for a user on a desktop computer, laptop, tablet, or smartphone. Because of its increasing importance, every single website developed by Sitesown is completely responsive, modifying perfectly to each device a website’s users are accessing it from.
Ensuring that your website caters to its users’ needs is vital, and the device it’s being accessed on is very telling of the wants, needs, and specifications of a user. A user accessing your website on a laptop will likely behave differently than a user on a mobile device, so it’s important to be cognizant of this.
Google recommends that websites use responsive web design services, “i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices.”
With mobile search surpassing desktop in May of 2015, and mobile-friendliness becoming an official Google ranking factor in April, creating a mobile-friendly website is no longer optional: it’s a necessity. It all starts with responsive web design.